“Zelen Z Dorosheva” is a brand of organic greens that taste like they came from the garden. Their beauty lies in the sincerity and simplicity that you feel in every bunch of basil or spinach. Therefore, when “Zelen Z Dorosheva” approached us for a logo and corporate style, we understood that we had to create a real, natural and fresh visual vision, the same as its greenery.
The real one. Fresh. Natural. This is the slogan of the "Zelen Z Dorosheva" brand and the end-to-end concept of our visual solution. We created a logo, more precisely - Uncle Peter, a friendly, kind farmer with a beard in the shape of a lettuce leaf and a sprig of parsley in his hat. This character conveys the values of the "Zelen Z Dorosheva" brand: the image of a farmer speaks of the sincerity and honesty of the company, where Uncle Petro personally makes sure that we get the freshest and greenest products from his organic beds.