Innova Skin Cosmetology Center Logo and Brand Identity
Innova Skin is a new cosmetology center with highly qualified staff and the latest equipment. Here you can not only take advantage of care procedures, but also get expert advice from doctors.
Our task was to create a distinctive logo and discreet corporate style. The graphic language of the brand was supposed to emphasize femininity and the natural beauty of the human body.
The brand's design concept is based on natural beauty and care. For the graphic sign, we chose the heart symbol and stylized it into a simple arbitrary shape. It is this imperfect form that conveys the uniqueness of everyone. After all, at the cosmetology center, specialists only emphasize the unique features of each person. As a signature, we created lettering with floral forms of letters so that the logo was expressive and conveyed naturalness as much as possible. We use soft pink as a symbol of lightness and emerald for freshness and naturalness as our signature colors.