Brand Naming
We analyze the brand, find its key qualities, and integrate them into a successful catchy new name, which most appeals to your target audience.
A successful name promotes brand recognition and consolidation of positive associations it evokes. On top of that – a name is instrumental in ad campaigns – after all, the success and integrity of a brand name often depends on brand awareness. You have to not only find a successful brand name, but think ahead and see how it looks and what story it tells your customer.
How it Works
-
Client Brief
At this initial stage, we sit down with the client and create a thorough technical specification, as well as pin down the core features and nature of the project.
-
Brand and Competition Analysis
An integral part of this stage is studying your competition, the market and world best practices, in order to identify the main trends and avoid competitor names.
-
Idea Generation & Initial Review
We create an initial list of potential names, analyze them and select those that best match the brand voice.
-
Vision Presentation
We put together the final list of names for the client, along with a detailed description of their origin, values and roles.
In addition to brand naming, we advise brand owners on where and how to register their trade mark. We know which procedures, according to current legislation, clients have to go through, and will assist every step of the way to help complete these as quickly and easily as possible.
