The name of the trademark had to be clear and casually related to the fish theme. Therefore, we settled on the word "spawning", which means the process of laying eggs. As a result, we have a name that is directly associated with the product and is easily transliterated into English.
Logo and Brand Identity
The basis of the logo is massive, simple lettering on a red-coral die. Stylized in the form of a fish, the letter "S" adds character and recognition to the logo. Our brand had to be visually consistent with other products in this category. Because of this, we chose the "classic" combination of red and green shades for caviar for the corporate style. To add dynamics to the overall minimalistic design of brand elements, we use various variants of stylized waves.