Pripravka TM has been operating for over 17 years. During this time, the brand has become one of the market leaders in the segment of natural seasonings and spices. The company has significantly increased its product range and moved beyond the category of spices, regularly coming up with surprises and high-quality novelties for the consumer. Accordingly, it was time to update the logo and other visual components of the brand’s identity. We were tasked with modernizing the logo and establishing associations with the area the brand’s products are used in, with the help of culinary symbols.
The Solution
Pripravka’s logo is highly recognizable among consumers, so the most logical step was to preserve the existing logo, and simply give it a ‘face lift’, by updating the characteristic elements, as well as getting rid of anything superfluous (i.e. waves). We added a spatula image , so the logo now tells a story of cooking food, not just about spices and seasonings. The signature was created in a modern geometric grotesque style with slightly rounded corners. The frame around adds a certain graphic neutrality to the logo. This trick helps to visually separate the logo and allows it to be used on packages with different design styles.
