New Logo and Brand Identity of the Radymo Dairy Brand
Client
Radyvylivmoloko
Year
2020
Services
Concept Development
Logo
Which dairy products taste the best? Probably those made by simple traditional techniques from the freshest milk collected from nearby farms. Such are the dairy products of the trade mark “Radymo” from the company “Radyvylivmoloko”, which is located in the heart of Western Ukraine. The existing visual image of TM needed and updte. The main element of the new corporate style was to become the logo. We needed to make it recognizable and believable.
Solution/b>
We trust what we understand. In order for the logo to be understood, it should be simple enough. Therefore, the first thing we did was change the existing lettering to a modern simple grotesque for better readability of the TM name. In order for the logo to stand out well on different backgrounds and media, the font inscription was placed on a recognizable orange shape. Accordingly, the corporate style became as simple and clear as possible. For accents, we use mood themed photos in combination with orange color fills and simple typesetting.
