This Landscape Architecture Company has been in the business since 2015, engaging in design, implementation and maintenance of landscape features. This year the company decided to change its name and upgrade its visual style. Therefore, we were tasked with developing a new name, logo and corporate style. The client wanted the new logo to be minimalist and concise, be easily associated with the company’s eco-consciousness, accessibility, experience and uniqueness.
While working on the typographical aspect, we wanted to make the logo as simple as possible, thus giving it greater impact. To reflect the environmental friendliness, we chose a symbol that is a stylized image of a tree used in landscape architectural drawings. The corporate style is based around unique and easily recognizable variations of this symbol and stylized textures, seen in everyday life.