Rembrant is a Ukrainian door manufacturer that has been operating for over 10 years. To meet the needs of their customers the company focuses their production in four main areas: Entrance doors, Wood doors, Loft doors, and Secret doors.
In 2018, it became clear that the brand was visually outdated – it lacked significant visual communication and did not have a clear logo. Rembrant came to us wanting to redesign their logo and develop a corporate style that would represent the company’s services through sleek, modern design. It was also imperative to develop an umbrella brand able to visually differentiate the four main areas of production.
After in-depth market analysis, studying the competition, and identifying key customer needs, we developed a recognizable logo with a distinctive graphic symbol – a stylized letter "r", made of two rectangles cut at 45°, that symbolizes a doorway.
To form an umbrella brand we developed additional versions of the logo for each division of the company; we used color coding for differentiating between these areas.