The Task
Our task was to update the logo as well as develop an umbrella brand and corporate identity. The logo needed to be simplified, modernized, and made more user friendly. The umbrella brand, based on this logo, also had to uniquely identify the different departments of the Medical Center and help users to successfully navigate between them. Corporate identity had to be clear and engaging.
The Solution
To ensure better logo scaling and readability, we simplified the graphic by removing gradients, additional colors, and any extra elements. The typographic part of the logo underwent some significant changes – instead of the old condensed font we developed a Grotesque font based sketch. At the core of the corporate identity was the use of simple multicolored geometric shapes to differentiate the Medical Center departments.
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