Logo Redesign and Corporate Identity for “Bank Lviv”
Client
Bank Lviv
Year
2018
Services
Logo
Rebranding
Brand Identity
Brand Book
Concept Development
Bank Lviv is a Ukrainian bank, based in Lviv. For 28 years it has been offering high quality services to small and medium-sized businesses, as well as individuals. The Bank has continuously been known as a reputable financial institution in the country’s western region. The Bank has gone through positive changes in 2018 when it was joined by responsAbility — a shareholder from Switzerland. The bank is now open to direct investments of financial resources and offers various kinds of favorable crediting, including energy saving.
The logo underwent most significant changes. Now it is an image of a strong and courageous lion standing up on its hind legs, wearing a crown and holding a key — a symbol of reliability and safety. The logo’s heraldic motifs give greater emotional value to the image of a lion and draw historic parallels with Lviv — the place where the bank was founded.