Logo Redesign and Corporate Identity Development for ‘Pink’ women’s style magazine
Pink is a women’s clothing brand created by Ukrainian designers and represented throughout western Ukraine. While manufacturing women’s clothing, the company with pays close attention to fashion trends and tendencies. The brand has its own team of designers, technicians and seamstresses. Its brand values stem from a personalized customer approach. Their network currently consists of 13 offline and 1 online store. Driven by the need to meet contemporary market needs, and celebrating their 10th anniversary, the company decided to update its logo.
Having conducted industry research and following the technical assignment, our team developed several
concepts for the brand’s graphic evolvement. A dramatic character change in the logo became the core of the
chosen concept. A new handwritten new logo replaced an outdated reserved style. This solution changed the
brand’s character, emphasizing that each product is unique, and made with special attention to the consumer.
The new logo now features the brand’s foundation year, which is meant to accentuate the years of experience
and high professionalism.