The complex Rubicon City represents a new approach to economic apartments. While working on the project “city within a city” the young team of Rubicon Group decided to step away from the old construction formats and to consider the issue of economic rationalization, planning flexibility and functionality of apartments seriously. To start the project, we proposed a plan to create visual attributes to increase awareness of the residential complex and the company in general.
At the first stage of cooperation, we developed a logo and visual identity for the residential complex and launched the campaign “Everyone wants to live here”. Next step was to create the catalogue for the project to introduce the client with the team of Rubicon Group, to explain the main concept of Rubicon City and to facilitate the process of flat selection.