Our team was tasked with designing a simple, contemporary logo that is memorable, easily recognizable, and showcases the product’s reliability and high quality. Insoly's corporate identity had to be clear and striking, displaying ease, freedom of movement, and dynamics as such, as well as help it stand out from the competition.
The chosen logo harmoniously combines the label’s simple geometric shapes with a pleasant rounded inscription, which symbolizes ease and comfort of gait that the insoles provide. The image of a foot is an immediate association evoked by walking, and the intertwined shapes represent the individual, personalized client approach. The corporate identity seamlessly combines smooth lines, accent gradient fillers and white space, which together create a sense of lightness and fluency of motion. The brand’s main color is green, it symbolizes trust, reliability and naturalness.
We have developed a series of illustrations for a better visual understanding of the shapers’ effect. Bright, open colors and smooth lines make the drawing pleasant and enjoyable. The subtle styling of the illustrations supports the overall character of the brand.