One of the first steps in launching this new dairy brand was developing its brand positioning strategy, a logo and corporate identity. “Farm Fresh” are fresh dairy products from Western Ukrainian dairy farms, made combining the highest production standards with local traditions and only the best natural milk. Therefore, the new brand’s goal was to tell the story of their products’ origins, to highlight the products’ best features and beneficial properties. We needed to come up with a cohesive and successful visual image that would make a statement and stand out!
In a modern world revolving around technology, simplicity and authenticity are of particular value. Consumers want to be sure that the products they buy are fresh and natural. They look for products that combine tradition with innovative technologies; something simple and delicious that comes in an appealing modern package. The logo was based on an image of a wooden handle found on old milk cans. For many this image is associated with farm fresh products, traditions, trust and simplicity.