Logo and corporate identity development for ‘Codercave’
Client
Codercave
Year
2019
Services
Brand Identity
Concept Development
Logo
The Task
Codercave is a Ukrainian company that provides IT outsourcing and outstaffing services. The company’s main objective is to expand its client development teams by programmers who work remotely. We were tasked with developing an image logo which would hint at the company’s activities, as well as develop corporate identity.
The Solution
The name of the company is comprised of words ‘coder’ and ‘cave’, playing to the stereotype of
a bearded programmer ‘caveman’, who often works alone in a dark space; with the ‘cave’ being
a gathering place for such folk. We developed a logo consisting of text and a sign that combines
two meanings: fire and code. The integrity of Codercave's visual identity system was supported
by ‘fiery red’ and ‘cave black’ colors, branded typography and a general ‘coder’ theme.
