Salt is the oldest known natural food seasoning in history. People all over the world use it while cooking or eating food. It is an excellent flavour enhancer, enhances natural food flavours and better reveals the individuality of any dish. And if you take, at first glance, such a simple product as sea salt and make it even better, give it a more original and expressive bright taste shade? This, it would seem, is a simple and at the same time ambitious task that TM Pripravka has set before itself. And we were asked with creating an equally bright packaging design for such an original product.
Solution
"Tasty Salt" is a finishing salt that is added a few minutes before the dish is ready or immediately before serving. This is a simple and convenient product for everyone, so the packaging design had to be simple, light and bright. Each package has a special combination of contrasting colors and a picture of the main ingredients that are added to the salt and give it an original and unique taste. In addition, each package has a transparent window of a characteristic shape, so that everyone can easily see what they are buying. These are simplified shapes of sea waves indicating the origin of the salt. As a result, we have the same bright packaging as the taste that the dish together with "Tasty Salt".
