The “Pripravka” brand has been a leader in the segment of natural spices for a long time. The brand not only makes dishes tastier, but also popularizes national cuisine. “Pripravka” produces products not only for the Ukrainian market, but also for other countries of the world. So they created the “Bors” seasoning for the traditional Moldovan soup — zama.
This is sour soup with chicken and homemade noodles. The signature taste can be obtained by adding kvass or “Bors” seasonings. Our task was to modernize the packaging, which has been on the market for a long time, and leave the association with homemade soup. Generous in terms of ingredients and rich in taste.
We took away everything extra to focus on the main thing — fresh and tasty chicken zama. Therefore, the central object became the Moldovan soup, which takes all the attention and instantly awakens the appetite. The red background hints at a freshly cooked hot dish, and the expressive vegetables around it are ingredients-hints for cooking. We modernized the packaging, but the taste of spicy zama remained unchanged!