If salt were the hero of the play, it would definitely have a supporting role, if not an episodic one. And this is not surprising, because we never say: “Mmm, what a delicious salt!”, and in the store we mention it for it except at the checkout.
The Pripravka brand could not calmly put up with such injustice and turned to us to transform the existing Himalayan Pink Salt brand into a modern and visible protagonist. Therefore, our task was to update the design that would distinguish Himalayan Pink Salt from the competition and make salt packaging great again!
Solution
Original salt simply has no right to be in grey packaging. Especially when it is Himalayan Pink Salt — useful, natural, tasty, also from the Himalayas. Therefore, we decided to leave the most important thing and emphasize its advantages with color solutions: pastel pink, turquoise and coral. This helps draw attention to the product and quickly find your favorite salt: classic pink, with Mediterranean herbs or with a mixture of peppers.
We also modernized the font, replaced the photo of the mountain with a concise graphic version and talked about the benefits of pink salt. Because how else do you know that it is free of food processing, bleaches and has three times less insoluble impurities? And so came the bright and emotional packaging that says boring salt is a thing of the past, as long as Himalayan Pink Salt is on the shelf!
