Packaging Redesign for the ‘Exclusive Professional’ spice series

Photo of packages «Exclusive Professional» seasonings
Photo of the packages of «Exclusive Professional» seasonings






  • Concept Development
  • Packaging Design

The Task

The ‘Exclusive Professional’ spice series, created by ‘Pripravka’ TM, is a natural spice mix  with no added salt, which allows you to take your cooking to the next level, be it meat, fish, pilaf or even mulled wine.

We were tasked with updating packaging for this series. The new design had to follow the visual style of the previously designed ‘Exclusive Professional’ spice mix series. We had previously highlighted this project on our blog.

The design had to be concise, reserved, simplistic and show off the product’s premium qualities.

Photo of the «Exclusive Professional» seasoning packages before and after redesign

The Solution

An elegant chocolate-brown color was chosen as the basis for the entire Exclusive Professional line, which continues the visual style of the previously presented spice series. The main differentiator within the series is a bright and noticeable food style that mimics restaurant aesthetics and is associated with the professionalism and exclusivity of ‘Exclusive Professional’ mixes. We chose to use a matte base to focus on the tactile sense of naturalness, and contrasting glossy varnish details accentuating important visual elements like the logo, product name and food style.

Photo of the «Exclusive Professional» packages with two spoons filled with seasonings
Photos of two packages with scattered «Exclusive Professional» seasonings
Photo of two packages of «Exclusive Professional» seasonings for mulled wine and pilaf
Photo of two spoons filled with seasonings
Photo of different types of «Exclusive Professional» packages
Animated image with package of «Exclusive Professional» seasoning
Photo of all the packages of «Exclusive Professional» seasonings
Image of the «Exclusive Professional» packaging with seasoning for fish

Project team and roles

Vataga Agency

Creative Director — Kostya Khmelyuk

Art Director — Nazar Kumanovsky

Graphic Designer — Maria Platko

Graphic Designer — Nataliya Duda

Retoucher — Marta Khmarna

Photography — Taras Gipp

Project Manager — Ostap Malashnyak


Marketing Director — Olha Romashchenko

Brand Manager — Olena Polizhai


Pif Paf Production

Food Stylist — Yulia Malaniuk

Food Photography — Serhiy Rud

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