Packaging Redesign for the ‘Exclusive Professional’ spice series
Client
Pripravka
Year
2020
Services
Concept Development
Packaging Design
The Task
The ‘Exclusive Professional’ spice series, created by ‘Pripravka’ TM, is a natural spice mixwith no added salt, which allows you to take your cooking to the next level, be it meat, fish, pilaf or even mulled wine.
We were tasked with updating packaging for this series. The new design had to follow the visual style of the previously designed ‘Exclusive Professional’ spice mix series. We had previously highlighted this project on our blog.
The design had to be concise, reserved, simplistic and show off the product’s premium qualities.
The Solution
An elegant chocolate-brown color was chosen as the basis for the entire Exclusive Professional line, which continues the visual style of the previously presented spice series. The main differentiator within the series is a bright and noticeable food style that mimics restaurant aesthetics and is associated with the professionalism and exclusivity of ‘Exclusive Professional’ mixes. We chose to use a matte base to focus on the tactile sense of naturalness, and contrasting glossy varnish details accentuating important visual elements like the logo, product name and food style.
