Each new product of the “From the Chef” series of the BKK brand is a continuation of culinary adventures with chef Hector Jimenez-Bravo. This time, the star chef shares the secret recipes of author’s lavash: spicy “Latin American”, fresh “Mediterranean” and spicy “Borodinsky”. Therefore, we faced the task of telling the story of the lavash line, visually emphasizing their features and temperament.
The main hero of the packaging is the star chef and pita author Hector Jimenez-Bravo. His slender posture and watchful gaze radiate confidence and calmness, and large images of the ingredients that make up pita bread emphasize the uniqueness of their recipe. The vertical transparent window on the right and left shows that not only the design, but also the lavash has an individual color. This helps to quickly find your favorite on the supermarket shelves. At the top, we've placed a QR code with the recipe and signature of Hector Jimenez-Bravo — to prepare home-cooked meals like a chef.