Packaging Design for the ‘Happy Baking’ baking mix series
Client
Pripravka
Year
2019
Services
Concept Development
Packaging Design
The Task
Chilly fall nights are well underway, and there’s no better way to spend them, than with a hot beverage and something sweet and delicious. Adding to their ‘Happy Baking’ line, Pripravka TM developed a series of natural mixes for muffins and brownies. The mixes include special ingredients – with brownies featuring slices of orange peel, and the muffins – real Belgian chocolate. The product being new to our market, the packaging had to embody all of its best features, as well as clearly explain its preparation method.
The Solution
Our main task was to convey that Happy Baking mixes have all the essentials for a quick and tasty treat. All you
need to add are simple ingredients such as milk, water or butter. The most important thing when creating the
design was to show off the appetizing finished product and to emphasize the ease and speed of its preparation.
