The Solution
The final version of the packaging design supports the idea of rethinking every day products as we know them, which was reflected in the compositional solution, layout and color scheme. We chose to combine deep purple with bright vibrant colors, as a symbol of bringing together classic approaches with modern trends. The package itself is conventionally divided into two parts: the left contains key information, and the right — a visual representation, featuring the protagonist and creator of desserts — Hector Jimenez-Bravo. As he’s adding finishing touches to each of the cakes, he presents his creations, as if encouraging us to have a taste.
Famous chef Hector Jimenez-Bravo has long dreamed of creating and treating every Ukrainian to his desserts. Having partnered with BKK, this dream is finally realized and he now encourages everyone to try his delicious confectionery masterpieces. Hector is depicted dressed in chef’s clothing, which emphasizes his professionalism and personal involvement in the development of the recipes. His proud stance and a defiant look show off the confidence in his creations. No matter which cake you choose – you will most certainly be treated to a delicious dessert.
