Packaging design for BKK’s ‘Chef’s Choice’ confection series

Створення дизайну упаковки серії кондитерських виробів БКК «Від Шефа»
Створення дизайну упаковки серії кондитерських виробів БКК «Від Шефа»






  • Photography
  • Concept Development
  • Packaging Design

The Task

The BKK brand joined forces with the famous chef Hector Jimenez-Bravo and developed a series of confectionery products named ‘Chef’s Choice’. These are delicious sweet desserts, created exclusively according to Hector’s signature recipes and made by the best confectioners at BKK, closely supervised by the culinary maestro himself. The series is first launched with three cakes — reinvented all-time favourites. Therefore, while developing the packaging design we wanted to send a message of traditionalism, professionalism combined with a vibrant emotional message.

The Solution

The final version of the packaging design supports the idea of ​​rethinking every day products as we know them, which was reflected in the compositional solution, layout and color scheme. We chose to combine deep purple with bright vibrant colors, as a symbol of bringing together classic approaches with modern trends. The package itself is conventionally divided into two parts: the left contains key information, and the right — a visual representation, featuring the protagonist and creator of desserts — Hector Jimenez-Bravo. As he’s adding finishing touches to each of the cakes, he presents his creations, as if encouraging us to have a taste.

Дизайн серії десертів БКК «Від Шефа»
Дизайн тортів БКК «Від Шефа»

Famous chef Hector Jimenez-Bravo has long dreamed of creating and treating every Ukrainian to his desserts. Having partnered with BKK, this dream is finally realized and he now encourages everyone to try his delicious confectionery masterpieces. Hector is depicted dressed in chef’s clothing, which emphasizes his professionalism and personal involvement in the development of the recipes. His proud stance and a defiant look show off the confidence in his creations. No matter which cake you choose – you will most certainly be treated to a delicious dessert.

Три паковання серії кондитерських виробів БКК «Від Шефа»
Створення дизайну упаковки серії тортів БКК «Від Шефа»
Дизайн упаковки тортів «Три молока» та «Київський»

Project team and roles

Vataga Agency

Creative Director & Designer — Kostya Khmelyuk

Art Director & Designer — Nazar Kumanovsky

Graphic Designer — Oleksandra Babak

Retoucher — Marta Khmarna

Retoucher — Khrystyna Matvijtsiv

Photography — Taras Gipp

Project Manager — Ostap Malashnyak


Head of Marketing — Tetyana Byegma


Pif Paf Production

Food Stylist — Yulia Malaniuk

Food Photography — Serhiy Rud

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