Pripravka™ is a widely recognized brand, represented in all the largest international, national and regional trade networks. The company is best known in the segment of natural seasonings and is one of the leaders in this area. In 2019 Pripravka™ set out on a new venture trying its hand at a new segment — prefab foods. This category is new to Ukraine, but otherwise well developed and constantly growing in the world. And although due to Ukrainians’ immense love of home cooking such products don’t yet have great consumption volumes, a company pioneering a new product always has a chance to dominate this new niche by focusing on consumers, who value their precious time over hours spent on cooking.
The Solution
Do you ever feel the need to be in multiple places at once? Trying to keep up with the constantly accelerating pace of life while avoiding mistakes is hard, and calls for simplifying at least one area of your life! More and more consumers look for options that allow them to spend less time in the kitchen while diversifying their menu, without compromising on that homemade taste. Our main task was to deliver the following message — "Macaroni and Cheese" is a full meal, it is a delicious dish made with natural ingredients that requires minimal effort and is ready in just 12 minutes. This is not your usual dry vermicelli that comes with a bag of seasoning and oil. Thus, in developing the packaging design, it was important to display an appetizing cooked dish, showing off how natural and fresh the ingredients are, and emphasizing its simplicity and speed of preparation. Dinner or lunch with Macaroni and Cheese is always easier and more delicious!
