The Solution
We started off by designing a new logo for the company. The new design presented a more minimalist font, devoid of unnecessary details, which made is easier to read. We chose to stick to the previously used recognizable colors, while refreshing, brightening and making them more expressive.
Ad Campaign 1 ‘Miy Dvir. Paving Stones’
Once the new corporate identity was agreed upon, together with the company reps we got working on the first ad campaign for this updated brand. The solution was quite simplistic and clean, but stood out against the busyness of the advertising world. We were able to get the main message across – ‘Looking for paving stones? Miy Dvir has you covered’.
Ad Campaign 2 ‘22% OFF’
The main message of this campaign was a rational advantage - the ability to purchase a full range of paving stones at a discounted price of -22%. We stuck to the same minimalist principles in developing the design; we did not overburden the campaign with unnecessary images and metaphors, but rather stuck to a simple and bright design, accentuating the key message.
Ad Campaign 3 ‘Cobblestones!’
Our most recent joint campaign followed along the trajectory of the chosen communication and design platform. In this case we decided to incorporate dynamic typography, enforced by the energetic slogan ‘бррруківка’ (cobblestones) and the vibrant signature color scheme. All of these measures guaranteed a successful campaign for ‘Miy Dvir’. This project, which is still in effect, proves that often the simplest decisions lead to the best results, and that creativity doesn’t necessarily require complex ideas. Sometimes being completely relatable and straightforward, without overthinking and overacting, makes clients understand and remember you best.
