Ad Image development for ‘Rovas’ motor oils

Розробка рекламного образу для моторних мастил «Rovas»
Розробка рекламного образу для моторних мастил «Rovas»

Client

Rovastrade

Year

2019

Services

  • Post-Production
  • Retouching
  • Concept Development

The Task

Rovastrade is the official representative and distributor of the ‘Rovas’ brand in Ukraine. The company offers a variety of engine and transmission oils for cars and trucks, as well as agricultural machinery and industrial equipment. In order to introduce and promote the new brand on the market, it was necessary to create an advertising image that would well illustrate the reliability of these oils in different situations and settings, represent its main characteristics and evoke positive associations with the brand.

Ескізи концепцій реламного образу моторних мастил «Rovas»

The Solution


Reliability – a simple yet clear brand feature became the core for a series of ad images. Reliable engine performance is the key to a great vacation, a successful work trip, or a timely commercial delivery; and it is the Rovas oils that always ensure your engine’s seamless operation. Regardless of the chaos and circumstances you might run into, your engine will always run smoothly!

Дизайн рекламного постера моторного мастила «Rovas»
Дизайн рекламного постера моторного мастила «Rovas»
Білборд з рекламним образом моторного мастила «Rovas»
Сітілайти з рекламними постерами моторного мастила «Rovas»
Білборд з рекламним образом моторного мастила «Rovas»
Процес створення зображення рекламного образу моторного мастила «Rovas»

Project team and roles

Vataga Agency

Creative Director — Kostya Khmelyuk

Art Director & Graphic Designer — Nazar Kumanovsky

Retoucher — Victor Hupalo

Project Manager — Ostap Malashnyak

RovasTrade

Company representative — Roman Shershun

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