Rovastrade is the official representative and distributor of the ‘Rovas’ brand in Ukraine. The company offers a variety of engine and transmission oils for cars and trucks, as well as agricultural machinery and industrial equipment. In order to introduce and promote the new brand on the market, it was necessary to create an advertising image that would well illustrate the reliability of these oils in different situations and settings, represent its main characteristics and evoke positive associations with the brand.
The Solution
Reliability – a simple yet clear brand feature became the core for a series of ad images. Reliable engine
performance is the key to a great vacation, a successful work trip, or a timely commercial delivery; and it is the
Rovas oils that always ensure your engine’s seamless operation. Regardless of the chaos and circumstances you
might run into, your engine will always run smoothly!
