Ad Image development for ‘Farm Fresh’

Створення рекламного образу «Farm Fresh»
Створення рекламного образу «Farm Fresh»






  • Post-Production
  • Retouching
  • Concept Development

The Task

Farm Fresh dairy products come from large farms in the heart of Western Ukraine. The fresh air, luscious green fields, and the diligent workers who love their job all come together and result in delicious milk, delivered fresh to your home. Our task was to create an advertising image for Farm Fresh whole milk, a natural and ecofriendly product, that’s also new to the market.

Ескізи концепцій рекламного образу «Farm Fresh»

The Solution

The final ad image concept was stripped of anything superfluous, we focused on the product’s key qualities - freshness and naturalness. For the ad campaign we placed a milk carton on a wreath of luscious green grass, over wood boards, shaded in a signature brand color. This arrangement of natural materials emphasizing the product’s quality and genuine taste, are also supposed to evoke childhood memories.

Обрана концепція рекламного образу «Farm Fresh»
Крупний фрагмент зображення рекламного образу «Farm Fresh»
Рекламний образ «Farm Fresh» на сітілайті та елементи зображення
Рекламний образ «Farm Fresh» на міському білборді
Процес створення зображення рекламного образу «Farm Fresh»

Project team and roles

Vataga Agency

Art Director — Nazar Kumanovsky

Graphic Designer — Maria Platko

Retoucher — Marta Khmarna

Project Manager — Ostap Malashnyak


CEO — Serhiy Hrysiuk

Development Advisor — Denys Silchenko

Head of Marketing — Iryna Vodiana

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