Farm Fresh dairy products come from large farms in the heart of Western Ukraine. The fresh air, luscious green fields, and the diligent workers who love their job all come together and result in delicious milk, delivered fresh to your home. Our task was to create an advertising image for Farm Fresh whole milk, a natural and ecofriendly product, that’s also new to the market.
The final ad image concept was stripped of anything superfluous, we focused on the product’s key qualities -
freshness and naturalness. For the ad campaign we placed a milk carton on a wreath of luscious green grass,
over wood boards, shaded in a signature brand color. This arrangement of natural materials emphasizing the
product’s quality and genuine taste, are also supposed to evoke childhood memories.