5 grams is the daily norm of salt. If you count all the deliciousness that we eat during the day, its real content in the diet will often be higher. Why is this important? Excessive consumption of sodium, one of the main components of salt, leads to water retention in the body, and as a result, to an increase in blood pressure and even the occurrence of cardiovascular diseases.
So when ChemElements approached us to design a landing page and logo for a healthy salt brand, we felt like this was a chance to help make our lives healthier and tastier at the same time.
The LiteSel brand is the first healthy salt with reduced sodium content and enriched with potassium. The ideal proportion for a healthy diet every day. Our task was to create a logo that conveys safety and develop a landing page that explains the importance and benefits of Light Salt.
The main message of the new logo was trust and quality. After all, LiteSel is not just as tasty as ordinary salt, it is also useful and completely safe for health. Therefore, the geometry of the logo hints at international quality marks and makes it clear that LiteSel is already a standard, a bar that needs to be reached.
We also chose an unusual landing page concept, because instead of directly advertising the product, we wanted to talk about the importance of the problem and its consequences. So we depicted the current situation with salt consumption in a simple and clear visual style that emphasizes the important points with the help of numbers, color solutions and pictures. The result was not just a landing page, but a manifesto that forces you to rethink your eating habits and embark on the path of conscious consumption.