Mykulynetske Brewery decided to expand the range of alcoholic beverages produced by the company and create a series of naturally infused liqueurs. We were thus tasked with designing a simple and informative label for this new drink series. The label had to clearly convey information about the product, and its ingredients.
A shield image, used in designing previously developed drinks, served as the basis for the label. We were able to organically display all the necessary additional information around the shield. Main ingredients, depicted by means of catchy illustrations, are displayed right next to the shield. Infusions are a great drink for those who love to have fun and get together with friends, thus we decided to use a variety of bright colored labels for each of the drinks in the series. All of these steps ensure that the infusion bottles pop against the background of other drinks on the shelf, and evoke positive, happy emotions.