The advantage of the “Radymo” brand is natural dairy products, which are made in traditional and understandable ways from farm milk. Therefore, when the company “Radyvylivmoloko” turned to us to create packaging for a new yogurt, we were faced with the task of visualizing the naturalness and authenticity of the product. The design was supposed to broadcast: “Hey, I’m healthy and natural, and with a lot of fruit inside!”.
What is the perfect yogurt? There can be many options, but the most important thing is such that you want to eat it right away. We armed ourselves with this thought and focused on a product that is simple, natural and fruity. The heroes of our packaging are universal — bright and juicy fruits that bathe in yogurt and wait for someone to eat them. And this will certainly happen, because it is impossible to walk past them in a supermarket. We created a functional design that allows an in-house designer to expand the line on their own, rather than hiring an agency.