Tonginal Express is a new product in the Tonginal series. Unlike the existing drug, the new one is designed for a different category of consumers. These people aren’t ready to take the drug for a long period of time and do not like drops. They need a quick and effective fix that will last all day. Accordingly, when developing the packaging design, we needed to keep some elements of the existing packaging, but at the same time show that the new product is different, works rapidly and is a source of energy for an entire day.
The Solution
Because it was important to make the consumer associate the new product with the one already
on the market, we used some elements from the existing Tonginal packaging. This is a crimson
stripe at the bottom of the package and a characteristic graphic circle. We also tweaked the
design of the existing logo. The main advantage of the new product is a three-layer pill. That’s
why it was given a prominent spot on package, describing its properties in a simple and clear
diagram. Tonginal Express is a high-quality European drug that provides you with energy for the
entire day.
