The Solution
The series is intended for consumers who lead busy lives and value their time, but are not ready to deny themselves delicious homemade food. We had these very people in mind, while working on the design: light, bright and with a transparent window, showing exactly what it is you’re buying. We created various background color combinations for the sauces, for better differentiation within the line. This decision was called to make it easier for consumers to choose sauces in a supermarket and successfully set them apart in a competitive environment. A mouthwatering style combined with expressive design clearly explains the purpose of sauces and lists dishes that can be prepared with them.
Results
As a result, the ‘Cooking with sauce’ series has become a successful project for Pripravka™. The design is recognizable among buyers and perfectly performs its function, telling about a new product on the market. Today, the ‘Cooking with sauce’ series can be purchased in one of the largest national supermarket chains. We definitely recommend trying this yummy treat!
