Packaging Design for “Grill & BBQ” Spice Series

Дизайн серії приправ «Grill & BBQ»
Дизайн серії приправ «Grill & BBQ»






  • Retouching
  • Concept Development
  • Packaging Design

The Task

With the arrival of spring begins barbecue season, and everyone knows that a truly delicious meal starts with the right seasoning. Pripravka™ proudly presents the new ”Grill & BBQ” natural spices series, perfect for cooking all of your favourite dishes. You decide whether you use a frying pan or an open fire, a microwave or an oven — these will work great regardless! These spice blends contain everything needed for the perfect marinade; unique ingredients are sure to color your tried and tested dishes with new flavor tones! That’s why the new packaging design not only had to be eye-catching, contemporary and appetizing, but also provide the customer with relevant information, making the product’s benefits and superiority apparent and understandable at first glance.

The Solution

Most competitor packaging is dull and not descriptive enough. Therefore, we decided to create a design that’s both informative and characteristically recognizable. For the entire series, we developed a flaming logo, which tells us that each of the mixes was created with special attention to the customer’s needs. The packaging design harmoniously combines appetizing food photography with barbecue tools and info icons. The contrast of unique ingredients against a black background clearly highlights the specific features and flavor profiles of each mix. This approach encourages to cook, to experiment and to be bold!

Дизайн упаковки серії приправ «Grill & BBQ»
Дизайн упаковки «Техаський Стейк» серії приправ «Grill & BBQ»
Серія приправ «Grill & BBQ»
Дизайн упаковок приправ для ребер, стейку та крилець серії «Grill & BBQ»
Дизайн упаковок серії приправ «Grill & BBQ»
Дизайн лицевої та зворотної сторін упаковки «Мексиканські Крильця» серії «Grill & BBQ»
Піктограми «Grill & BBQ»
Дизайн серії приправ «Grill & BBQ»
Дизайн упаковки приправ для риби, овочей та люля-кебабу серії «Grill & BBQ»
Дизайн упаковки приправи «Техаський Стейк» серії «Grill & BBQ»

Project team and roles

Vataga Agency

Creative Director and Graphic Designer – Kostya Khmelyuk

Graphic Designer and Retoucher – Marta Khmarna

Graphic Designer — Nazariy Kumanovsky

Graphic Designer — Lisa Kuznietsova

Graphic Designer — Maria Platko

Photographer — Taras Gipp

Project Manager — Ostap Malashnyak


Marketing Director — Olha Romashchenko

Head of R&D Department — Tetiana Khrystych

Brand Manager — Karina Novoseltseva

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