Naming
In creating the name, the main task was the broadcasting of motoring. That's why we combined the parts of the words motion+go. Another meaning is motion + ago (in Latin, ago means "to set in motion", "to move". The Motago brand name sounds short, clear, recognizable and characteristic.
Logo and Brand Identity
According to the client, the logo and corporate style should have a modern, youthful and bold character. Therefore, the basis for creating the logo was a recognizable stylized font that gives it an automotive character and is associated with technology. Underlining in the form of a colored graphic element symbolizes speed and movement. This element also serves as a color identifier for sub-brands. For the expressiveness of the visual style, we developed graphic elements based on the motifs of stylized letters - these are characteristic dies that can be filled with a fill or linearly to simulate speed. This solution is functional and concise, as this design is easy to adapt to advertising media, as well as to different types of packaging. A bold color scheme successfully distinguishes the brand from its competitors.
