“Yabudu” is a Ukrainian technological FoodTech startup. This is a web service that allows you to plan healthy meals on a large scale and for a long period of time in schools or kindergartens. Thanks to the mobile application, students and their parents will always have an up-to-date menu, and the chefs will always have up-to-date orders. This service will help you save time in planning, automate the daily processes of food preparation and delivery, and establish feedback with consumers.
Solution
"yabudu" is an application for healthy and nutritious food. Here you can choose and "mix" dishes to your taste. Therefore, the logo sign is also a "mix" of multi-colored stylized plates of a simple shape stacked on top of each other. These intersections symbolize the variety of a healthy diet and the possibility of combining different dishes. The bright colors of the sign are successfully combined with the dark blue shade of the font inscription. Brand identity, built on the basis of logo elements, is simple, dynamic and clear. We added witty phrases on souvenir products and packaging elements for a more friendly and relaxed tone of brand communication
