“Farm Fresh” Dairy Line Packaging Design

Дизайн упаковки молочної продукції«Farm Fresh»
Дизайн упаковки молочної продукції «Farm Fresh»

Client

Radyvylivmoloko

Year

2019

Services

  • Concept
  • Packaging Design

The Task

Farm Fresh are dairy produce from local Western Ukrainian farms that are manufactured from whole milk, following traditional techniques in a modern quality-controlled setting. Our goal was to create packaging for a new kind of product, focusing on its natural and fresh qualities. We needed to convey a sense of authenticity, as well as tell about the product’s origin, features and benefits.

Дизайн молочної продукції «Farm Fresh»

The Solution


The brand’s greatest strengths are their natural and fresh qualities, and thus Farm Fresh wanted to convey these messages through simple visual associations. The company’s special feature is its craft line, which only uses whole milk with natural fat content. The decision to use a silhouette of an old style milk can was quite logical, because it is associated with natural produce and is a simple and understandable image known from childhood. The logo was created in the context of packaging design, to fit into the design organically and become part of a single holistic image.

Дизайн упаковки крафтового незбираного та пастеризованого молока «Farm Fresh»
Дизайн крафтового незбираного молока «Farm Fresh»
Дизайн упаковки крафтового молока «Farm Frehs»
Дизайн упаковки кефіру «Farm Fresh»
Дизайн упаковки ряжанки «Farm Fresh»
Дизайн упаковки молока «Farm Fresh»
Дизайн упаковки молочних продуктів бренду «Farm Fresh»
Дизайн упаковки сметани «Farm Fresh»
Дизайн упаковки лінійки молочної продукції «Farm Fresh»
Дизайн упаковки сметани «Farm Fresh»

Project team and roles

Vataga Agency

Creative Director — Kostya Khmelyuk

Art Director — Nazariy Kumanovsky

Graphic Designer — Marta Khmarna

Photographer — Taras Gipp

Project Manager — Ostap Malashnyak

Radyvylivmoloko

CEO — Serhiy Hrysiuk

Development Advisor — Denys Silchenko

Head of Marketing — Iryna Vodiana

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