Corporate Identity development for ‘ChemElements’ Company
ChemElements is a joint Ukrainian-German company that produces high-purity mineral salts. They are found in very small quantities as constituents of living organisms and are necessary for their growth, development and health. The company’s products are widely used in the food, pharmaceutical, agricultural and many technical fields. When the company first contacted us, they already had a logo, so according, we had to develop a matching visual identification system for customer and consumer communication.
Most companies on the market share a monotonous look, with mundane visual communication images,
including lab beakers, photographs of lab technicians, restrained and uncharacteristic designs. ChemElements,
having opted for different visual components, ended up with a positive brand character, and thus stands out
from competition and is easily recognizable. The brand doesn’t focus merely on their products, but rather on the
value and positive change they bring to our lives. With high-purity mineral salts being the company’s main
product, we chose a simplified image of a salt crystal in the form of a triangle to be the main branding element.
This image can change in color and content, creating new connections that symbolize the dynamic of life.