Packaging design series of seasonings for Prypravka

In order to enter international markets company Prypravka referred to us to create packages design. After analyzing potential markets and audiences of the brand, we decided to focus on creating a single style solutions for a series of seasonings to facilitate the buying process and assortment navigation for clients.
 
Using the special textures and a range of food colors, we have focused on naturalness, since it is the main attribute of the brand positioning.

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