Logotype, Brandbook and Communication Strategy for Global Development
Global Development is a young investment and construction company with truly amazing ambitions. Investing in economy, standard, and premium level apartments, Global Development plans to take a strong position in the market and rise in several price segments at the same time.
After our first strategic session with a client, we decided to work on a comprehensive brand relaunch, including the update of the visual style of the company. New communication strategy for Global Development provides segmentation in three distinct market areas: Family, Classic and Modern. Updated visual identity works well for the emotional brand recognition.